Please answer questions - 1) Industry and Competition Analysis and 2) New Market Selection and Analysis .. Thank You!

COMPANY DESCRIPTION

Cellux Brazil is part of an international group with over 100 years of experience in manufacturing and converting different types of adhesive tapes. Globally, we have over 5,000 clients,including well-known companies, such as3M, Cremer, Scapa,and Sicad.With manufacturing plants located in China and Taiwan and converting branches in Colombia and Brazil, our group has around 300 employees worldwide.We offer tapes that can be applied in diverse segments, such as packaging, industrial fields (furniture, automotive,electronics, construction, etc.), and general purposes (crafts, school use, general use,and repairs).Our company also has a strong ability in research and development,producing customized tapes according to the market needs.For more information about our products, please refer to the table below:

THE CHALLENGE The company is already successfully distributing its product in Brazil and beyond and it is ready for global expansion. Accordingly, the company is seeking your help with the following: With steady growth and gradual consolidation in the current markets, we think it is time to accept a new challenge. Our main goal is to enter the American market, but other solid options would definitely be considered. This project was put on hold due to the pandemic; now, we want to create a well founded base to sustain our long term operation. We are more than happy to have your assistance and to build this ambitious plan together.

The Market: Product and Competition Analysis

1. Industry and Competition Analysis To provide a foundation for your analysis, start with familiarizing yourself with the industry and researching the competition. Try to answer the following questions: -> Who are the main players in this industry? ->Who are your Clients main competitors? -->Are they local companies or foreign companies? ->How do they operate? ->Where do they make and where do they sell their products? ->What business model do they use? ->Do they rely on direct exporting, partner distributors, local wholly-owned subsidiaries, or other forms of operation in the different markets? ->Products: What are their most successful products? ->How does your Client compare to the competition in terms of product quality, price, distribution network, and other aspects of business? 2. New Market Selection and Analysis Based on your analysis of the Client and competition, identify which markets would offer a great demand for their products.

Keep in mind that your Client has strong products for the automotive, textile, furniture, and packaging industries, which may be helpful when identifying new markets. However, working in other industries is also realistic because developing new products or adjusting their current tapes is possible.

Please consider the market characteristics that are essential for the products success in the market, such as the geography, shipping cost, cultural, economic, political factors, trade regulations, certification requirements, etc. Based on a comparison of the countries that fit your criteria, select one most promising market that you believe has the greatest potential. Please note that the American market is your Clients priority, but other countries or regions will also be welcome.

With the most promising market identified, provide an in-depth analysis of that market in terms of factors relevant to the success of your client in the market; provide all the information about the proposed market that your client needs to know to successfully operate there, including:

-> Differences in the demographic, economic, political, legal/regulatory, and cultural environment that your client must understand to ensure they can successfully navigate in that market; -> The competitors in the proposed market and their pros and cons compared to your client; -> Consumer tastes, preferences, and buying criteria with respect to your clients product; -> Consumer preferences in terms of their process and packaging when buying your clients or similar products; -> The wholesale, distributor, retail, and direct (social media) landscape that the client would have to navigate when getting the product from its factory in Brazil to the consumer in the foreign market

\begin{tabular}{ll} Name: PVC Lane Marking Tape & Widely applied in factory or \\ Description: made of soft SPVC with & industrial fields. Used to mark social \\ natural rubber adhesive. Available in & distance, potential hazards, escape \\ different colors: blue, green, white, & routes, create aisles and provide \\ black, red, yellow, striped & direction. \\ (yellow/black and white/red). & \\ NCM/HS: 3919 & \\ \hline Name: Cloth duct tape & Good for heavy-duty carton sealing, \\ Description: made of a polyethylene & book spine binding, carpet joining, \\ laminated cloth and coated with a & identification of package contents \\ synthetic rubber adhesive. Available & and destinations, strapping and \\ in a range of colors: red, blue, green, & bundling, and general use. \\ black, yellow, grey, white, beige, etc. & \\ NCM/HS: 5903 & \end{tabular}