Question: Please answer questions INTERNET EXERCISE: HAIER'S APPROACH a Haier is a China-based multinational corporation that sells a wide variety of commercial and household appliances in

Please answer questionsPlease answer questions INTERNET EXERCISE:Please answer questions INTERNET EXERCISE:

INTERNET EXERCISE: HAIER'S APPROACH a Haier is a China-based multinational corporation that sells a wide variety of commercial and household appliances in the international marketplace. These range from washers, dryers, and refrigerators to industrial heating and ventilation systems. Visit Haier's website at htt p://eww.haier.net and read about some of the latest developments in which the company is engaged: (1) What type of cultural challenges does Haier face when it attempts to market its products worldwide? Is demand universal for all these offerings, or is there a national responsiveness challenge, as discussed in the chapter, that must be addressed? (2) Investigate the way in which Haier has adapted its products in different countries and regions, especially emerging markets. What are some examples? (3) In managing its far-flung enterprise, what are two cultural challenges that the company is likely to face and what will it need to do to respond to these? a INTERNET EXERCISE: RENAULT-NISSAN IN SOUTH AFRICA The Renault-Nissan alliance, established in March 1999, was the first industrial and commercial partnership of its kind involving a French company and a Japanese company. The alliance invested more than 1 billion rand in upgrading Nissan's manufacturing plant in Rosslyn, outside Pretoria, South Africa, to increase output and produce the Nissan NP200 pickup and the Renault Sandero for the South African market. Visit the Renault-Nissan website at https://www.renault.co.uk to see where factories reside for each car group. Compare and contrast the similarities and differences between these markets. Then answer these three questions: (1) How do you think cultural differences affect the way the firm operates in South Africa versus France versus Japan? (2) In what way is culture a factor in auto sales? (3) Is it possible for a car company to transcend national culture and produce a global automobile that is accepted by people in every culture? Why or why not

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