Please answer ( Regarding E-com )

• Why are social, mobile, and local marketing efforts interconnected?
• Why is the connection between social, mobile, and local marketing important to marketers?
• Identify the objectives of social marketing.
• What are the five elements of the social marketing process?
• How can the results of a social media campaign (Facebook, Twitter, Pinterest, LinkedIn or other) be measured?

Identify one or two company/companies with which you are familiar (perhaps one larger, (inter(national)) company or / and a smaller, local company).

Study and analyze how they use social media marketing. You will notice that large companies have many more resources for marketing campaigns than smaller companies. Identify and comment on the effectiveness of how they use social and mobile media to achieve marketing goals. Keep it simple - share what you feel are just the key elements of their social media use. 1 or 2 images can be helpful.