Question: please answer step by step Target Market, Complete a Trend Report, Buying Strategy, Marketing of women's swimwear retailer Define your Target Market (5 points):Conduct research
please answer step by step Target Market, Complete a Trend Report, Buying Strategy, Marketing of women's swimwear retailer
Define your Target Market (5 points):Conduct research by observing consumers at the retail location of your choice. After your observation and gathering other necessary information you will create a target market profile for the retailer you chose paying special attention to the consumer of your buying category. Your target market profile should be specific and should include images. Complete a Trend Report (5 points):Complete a trend report specific to your target market identifying three trends you project your target market will adopt in an upcoming season. Choose next Spring or Fall, whatever makes the most sense for your buying category. Buying Strategy (20 points): Here is where you will tell us what the existing problem is at your retailer and describe, in detail, your strategy to fix the problem. Identify what is missing or the area of opportunity within your category. Your strategy must result in an increase in sales for your specific category department. Explain the why. After explaining the strategy provide visual examples of the product you will introduce to support your strategy to increase sales, highlighting the below: Identify the key product key trend with visuals that you recommend for the retailer (based on your trend report showing actual examples you recommend the retailer carry Provide at least 3 other examples of product you recommend the retailer carry in their upcoming assortment. Call out any specific details (silhouette, colors, sizing fabric/texture.) You must include images Discuss price points or price ranges of the proposed product. (How does this compare to existing price points in store) Size Range Note: For the above bullet points that require images you can pull these from the internet or sketch them yourself. Because we are referencing future product assortments and upcoming trends if you don't find an exact match to what you are looking for you can include a reference image with notes on what you would change. Feel free to also include color swatches, fabric examples and any other detail that might help us understand the product you are proposing. Marketing(10 points): Develop a one-month promotional plan to maximize sales and profits for your retailer. There must be at least one component for in-store promotion, at least one for the retailer's e-commerce site, and one social media aspect (giveaway, collaboration, virtual launch party, etc. Use photos comouter

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