please answer the flowing question.

the brand that you need to work on is Frank Body.

Module 7 activity The aim of this week is to start to think about challenger brand's. In particular, we would love it ifyan applied the challenger mentality to the assignments. To help with this, we have a few questions to get you thinking! [2) Thinking about your category. tr]: anstt'er T95! to at least one of these questions; Is there a conict in your category? 15 there something we are struggling to overcome in the category? 15 there a 'monster' standing in our way? 0 i i 0 Can we unite our community behind something? - Are consumers frustrated with an aspect of the category? - Is there a better way of doing something to what is currently being done? a Can your brand do something different to what consumers expect? Write down why you said yes to one of the above. This will help articulate your idea for how your brand can be a challenger. Make sure you tell us what category it is. (3) Based on your idea, match this with the 10 different typologies to help identify the best narrative for your brand. Challenger type Definition Example Underdog David vs. Goliath Pepsi Irreverent Maverick Sets out to challenge the status quo Red Bull The people's champion Standing up for thee exploited Virgin The missionary Making right what is currently wrong Huit denim Democratizer Taking from the few to give to the many Zara The enlightened zagger Swims against the current Campers shoes The human challenger Show the people behind the brand Ben and Jerry's The visionary Transforms the category Whole foods The next generation Changes the frame of reference Silk soy milk The game changer Significantly different product Airbnb Write down what the challenger narrative is (and your justification). Make sure you include the brand name so we know who you are referring to.(4) Write it as a positioning statement. Target market Brand is a Category Single minded benefit is What are the reasons to believe? 1. 2. 3. (5) What are three activities you would recommend the brand do to 'own' this positioning? 1. 2. 3