Question: Please answer the following 4 questions based on Amazon Fresh Case Study: 1) Identify the online grocery market opportunity mentioned in the case; is it

Please answer the following 4 questions based on Amazon Fresh Case Study:

1) Identify the online grocery market opportunity mentioned in the case; is it a good idea to establish a new business in this market? Make a list of the advantages and disadvantages and prepare a PIC for this service product. ?

2) What explains previous failures in this market? For instance why do you think Webvan failed? What do you think they should have done to succeed?

3) How is the case different for Amazon? (either from 12 years ago or for Amazon compared to Webvan) What makes Amazon think they can succeed in this market?

4) How do you evaluate Amazons approach to setting up Amazon Fresh as a new business? What do you like or dislike about what theyve done? Explain in detail why you agree/disagree.

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