Question: Please answer the following multiple choice question 3. Craig is a devoted family man. The proud father of 3, he loves taking his kids fishing
Please answer the following multiple choice question
3. Craig is a devoted family man. The proud father of 3, he loves taking his kids fishing or playing sports with them. A confirmed do-it-yourself, he feels his home is the best possible psychological and financial investment he can make. He is bran-conscious but tries to get the best value for his money. He likes to wait to purchase until there are many price and quality choices.
- Innovator
- Early adopter
- Early majority
- Late majority
- Laggard
4. Dan is a self-made businessperson. He had to go to work at 16 when his father died. He finished high school by age 20 by an alternative route. He likes products that are practical. He resents his daughter telling him he should modernize. He is still a sought-after customer since when he buys a product its sales may already be declining.
- Innovator
- Early adopter
- Early majority
- Late majority
- Laggard
5. Jim is a retired widower. He works on fixing things up in his too-large home. He is cautious and sometimes outright suspicious about strangers. This also includes anything new. He never buys some products as hes nervous about change and new ideas.
- Innovator
- Early adopter
- Early majority
- Late majority
- Laggard
6. Karen is a contented housewife. A high school graduate, she married her boyfriend and quickly had 3 children. She still loves her husband and is proud of him for being a good provider. She is the primary shopper for her family and wants to make sure her choices are best for her family, so she waits until the bugs are worked out of a new product before she tries it.
- Innovator
- Early adopter
- Early majority
- Late majority
- Laggard
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