Question: Please answer the following question after reading the case study Ruths's Chris: The High Stakes of International Expansion Question 5 (25 pts.). a) Describe the
Please answer the following question after reading the case study Ruths's Chris: The High Stakes of International Expansion
Question 5 (25 pts.).
a) Describe the market type (slow, medium or fast-cycle) that you believe Ruths Chris is operating in and why you believe this. (5pts.)
b) Given the market type, briefly discuss three reasons for Ruths Chris to pursue an international strategic alliance. (10 pts.)
c) Given Ruths Chriss objective of international growth, what type of cooperative strategy do you recommend and why? Finally, discuss two major risks to your recommendation and two problems that Ruths Chris might encounter in attempting to end the alliance. (10 pts.)
Question 6 (25 pts.). Briefly present international corporate level and business level strategies that apply real options reasoning to the Ruths Chris international expansion decision. (15 pts.)
What type of real option(s) would be used and why? (10 pts.)
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