Please answer the following question using the image above for the COMPANY AMAZON.

1. USING EACH OF THE FIVE GENERIC COMPETITIVE STRATEGIES above, apply each to AMAZON.

NOTE: When explaining how each of the 5 strategies apply to Amazon, explain the problems and issues, how to fix them, how to implement once the changes are made, and how to

measure them. Please answer correctly and as explained, thanks!

Types of Generic Competitive Strategies Types Broad, Low-cost Strategy: Broad Differentiation Strategy: GENERIC COMPETITIVE STRATEGIES Striving to achieve broad lower overall costs than rivals on comparable products that attract a broad spectrum of buyers, usually by underpricing rivals. Seeking to differentiate the firm's product offering from its rivals' with attributes that will appeal to a broad spectrum of buyers. Focused Low-cost Strategy: Concentrating on a narrow buyer segment (or market niche striving to meet these needs at lower costs than rivals (thereby being able to serve niche members at a lower price). Focused Differentiation Strategy Best-cost (Hybrid) Strategy: Concentrating on a narrow buyer segment (or market niche) by offering its members customized attributes that meet their specific tastes and requirements of niche members better than rivals. Striving to incorporate upscale product attributes at a lower cost than rivals. Being the best-cost producer of an upscale, multifeatured product allows a firm to give customers more value for their money by underpricing rivals whose products have similar upscale, multifeatured attributes