Question: please answer the following question within 300 words and apply marketing concepts Question 2 This question requires you two answer two parts: Discuss why it

please answer the following question within 300 words and apply marketing concepts

Question 2

This question requires you two answer two parts:

  1. Discuss why it is important for companies operating in Australia to adhere to the Australian Association of National Advertisers (AANA) Code of Ethics when they make environmental claims. To support your answer outline what the AANA Code of Ethics objective is and explain how it protects both competitors and customers.
  2. Then discuss the specific AANA guidelines for communicating environmental claims and provide an example of an advertisement that you believe breaches the Code and explain why you believe this is the case.

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