Please answer the following questions based a marketing strategy:

- What are the marketing issues?

- Critique what the company is doing about the issues?

- Discuss your marketing recommendations that will improve the company's business? the recommendation based on the 4 P's (Place, Product, Price, and Promotion).

Dunkin' Faces All-Day Headache 3 B 60 BY STEVEN RUSSOLILLO tional breakfast hours. More Decaf than 60% of Dunkin's sales As the breakfast wars Share prices over the past 12 take place between 4 a.m. heat up, Dunkin' Brands months and 11 a.m., according to the Group Inc. is giving off a company. worrisome chill. Starbucks 1 Dunkin' Brands The good news for Dunkin's shares have $70 Dunkin' is that its business slumped 17% model is built for stability. AHEAD OF since early Sep- The company franchises a THE TAPE tember, coin- majority of its Dunkin' Do- 50 ciding with nuts-brand shops with royal- McDonald's 40 ties set as a fixed percentage Corp. announcing its all-day . breakfast offerings. The fear And Dunkin' is seemingly 30 when Dunkin' reports fourth- sanguine about heightened quarter results Thursday is 2015 |'16 competition. In October, CEO that impressive early results Source: FactSet Nigel Travis shrugged off at the golden arches are THE WALL STREET JOURNAL McDonald's all-day offerings, coming at Dunkin's expense. telling The Wall Street Jour- Investors shouldn't bank Baskin-Robbins ice-cream nal they could actually help on earnings giving the shops has been hurt by wan- Dunkin' because it "reaffirms shares a positive jolt, either, ing store traffic and declin- that we're an all-day dining The stock has dropped in the ing same-store-sales growth establishment." trading session following for some time. And the in- The stock market appears eight of Dunkin's past 10 creasingly competitive land- more worried. While earnings releases. scape from Starbucks Corp., Dunkin's shares have tum- Analysts polled by FactSet Krispy Kreme Doughnuts bled, Starbucks and forecast earnings for the pe- Inc. and McDonald's might McDonald's have surged to riod ended in December of only exacerbate that trend. records recently. There is a 50 cents a share, up from 46 While Dunkin' is no good chance Mr. Travis cents a year earlier. Revenue stranger to all-day offerings, might end up eating his is expected to increase 5.2%. it still hasn't experienced words. The operator of the much success selling egg Dunkin' Donuts chain and sandwiches beyond tradi- XXXXXXXXXXX 21