Question: Please answer the multi - part question THE CINNAMON CASE: SALES NEGOTIATION ( ROLE PLAY ) ( B ) THE BUYER You are the owner
Please answer the multipart question
THE CINNAMON CASE: SALES NEGOTIATION ROLE PLAYB THE BUYER
You are the owner of Offshoot Intermediaries Limited, a familyrun enterprise that offers various drug formulations and baby food products. You enjoy a healthy market share in the baby food market. You also have a good reputation within the market because you are very prompt in your payment terms. Your contacts in the government inform you that an ordinance is going to be issued that mandates the use of a specific set of ingredients in baby foods; one of these ingredients is highgrade cinnamon. The government also announces a price subsidy of per cent for the manufacturers of baby foods who use highgrade cinnamon powder in their products.
A What is the bargaining mix?
B What is the BATNAWATNAresistance point?
C Who are the constituencies?
D How should you as the negotiator prepare for the negotiation?
E What strategy should you use as the negotiator?
F What tactics should you use as the negotiator?
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