Question: Please answer the question based on what's required with clear examples and illutration to help score full 15 marks The many dimensions of products can

Please answer the question based on what's required with clear examples and illutration to help score full 15 marks

The many dimensions of products can be divided into three distinct components. The distinct components are :

-Core component (product platform, design features, functional features, legal)

-Packaging component,

-Support services component

REQUIRED:

- Illustrate the three components [including all the elements that can be part of these components] using any ELECTRICAL Product as a diagram. Also explain the diagram in detail, using various Pacific countries and international examples.

Reference is Chapter 16-International Marketing Channels, International Marketing (15th Edition). Phillip R, Cateora, Mary C. Gilly, and John I. Graham. Published by McGraw Hill, 2010

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