Please answer the question below. Answer in relation to case 2 - Starbucks Corporation.

Reflect over your understanding about strategy at this point. How can you implement the concepts and theories from the course literature (CONTEMPORARY STRATEGY ANALYSIS book) into your own life? Base your answer on the concepts in question 1-4. You can choose to identify things you have done, are doing or potentially could do. This question is graded on how well you can relate it to your own reality (and not on how strategic your choices have been)

Question 1-4

- Do a Five-force analysis of the company as described in the case. Base your discussion on relevant concepts from the course literature and the information in the case.

-Do a VRIO analysis of the company as described in the case. Identify core resources and capabilities and assess them. Base your discussion on relevant concepts from the course literature and the information in the case.

- Porters Diamond describes the competitive advantage of a country. What have been the advantages and disadvantages of the Diamond attributes of the US for Starbucks? How has Starbucks used the Diamonds of other countries to their advantage? How has this affected their internationalization? Base your discussion on relevant concepts from the course literature and the information in the case.

- What kind of choices has Starbucks done when it comes to vertical integration and scope? Discuss if you agree with these choices. Base your discussion on relevant concepts from the course literature and the information in the case.