please answer the question below pick one generic business level strategy and one company and answer the question

Question(s): There are four Generic Business-Level Strategies given in Figure 5.4 on page 158. There are also example companies listed within the Fore. Think about the products you use and the places you shop. Based on these choices, what strategy or strategies are you supporting? Are you surprised by the strategy on strategies? Wal-Mar strategy choice Wal-Mart is likely to be the BUSINESS-LEVEL STRATEGY CHOICES We now have enough information to identify the basic, business-levels strategy. The various choices are illustrated in Figure 5.4. standardization STE and tailor their offering accordingly, whereas those pursuing a pursuing a broad Ollie that companies make. These basic choices are sometimes called generic business market. However, those pursuing a segmentation strategy recognize different segmenta Companies that pursue a standardized or segmentation strategy both target about focus on serving the average consumer. Companies that target the broad market either concentrate on lowering their costs so that they can lower prices and still a profit, in which case they are pursuing a broad low-cost strategy, or they can try ferentiation strategy. Companies that decide to recognize different segments and differentiate their product in some way, in which case they are is possible, however, to pursue a differentiation strategy while not recognizing different different product to each one are by default pursuing a broad differentiation strategi cost strategy, whereas Toyota and Coca-Cola pursue a broad differentiation strategy. segments, as Coca-Cola did prior to the 1980s. Today, Wal-Mart pursues a broadlo focus or niche strategy. These companies can either try to be the low-cost player in the Companies that target a few segments, or more typically, just one, are pursuing a niche, as Costco has done, in which case we say they pursuing a focus low-cost strategy or they can try to customize their offering to the needs of that particular segment through the addition of features and functions, as Virgin America has done, in which case we say they are pursuing a focus differentiation strategy. Figure 5.4 Generic Business-Level Strategies Broad differentiation Toyota Coca Cola Broad low cost Wal-Mart Broad Approach to the market Narrow (Niche) Focus low cost Costco Southwest Airline Focus differentiation Nordstrom Low cost Differentiation Strategic Emphasis