Please answer the question on Case Analysis 3 (Chapter 16). Show your work! Please note, there is no extra data needed beyond whats included in the question and in the case description.

1. Use the test results in Table 16-4 "Weekly Unit Sales of Betty Spaghetty in Test and Control Cities" on page 199 (maybe a different page on your e-book) to forecast sales in units for Betty Spaghetty's Color Crazy for the remaining of the test year, with vs. without advertising. (5 points)

TABLE 16-4	Color Crazy test (AZ)	GO-GO Glam (AZ)	Color Crazy Control (CA)	GO-GO Glam Control (CA)
week 1	30	56	1	12
week 2	28	59	5	18
week 3	51	51	7	36
week 4	54	40	17	46
total	163	206	30	112

total/store/wk: 1.8. 2.2 0.3 1.2

2. Please refer to the Table 16-6 "Sales Data on Selected Products" on page 206, based on the sales data of Eiffel Tower nanoblock, what is the MROI for the Amazon Gold Box promotion experiment? (5 points) Hint: compare results from Jan-Feb 2012 to March 2012 and calculate the sales revenue lift to plug into the MROI formula.

TABLE 16-6:

Ohio Art Product	sales price	Jan-Feb 2012	march 2012	may 2012
nanoblock eiffel tower	$19.99	274	686	219
nanoblock taj mahal	$19.99	308	163	132
nanoblack castle neuschwanstein	$19.99	244	184	146
Classic EAS	$12.99	344	352	399

s merchant in California (control) for two versions of Betty Spaghetty. The s represented 50% of the retailer's Arizona sales and 10% of California sales, retailer's national sales, and that same retailer was expected to account for 25% of respectively. Arizona and California represented 2% and 12%, respectively, of the total Betty Spaghetty sales. Management intended to use the test to help estimate Bettv Spaghetty sales with and without advertising. stores (test) and in 24 stores of the Table cime mass stores Moekly Init Sales of Betty Snaghetty in Tool Remaining Season (10%) All Retail (25%) National Chain Sales (12%) California Chain Sales (10%) California Control Remaining Season (10%) All Retail (25%) National Chain Sales (2% Arizona Chain Sales (50%) Arizona Test s merchant in California (control) for two versions of Betty Spaghetty. The s represented 50% of the retailer's Arizona sales and 10% of California sales, retailer's national sales, and that same retailer was expected to account for 25% of respectively. Arizona and California represented 2% and 12%, respectively, of the total Betty Spaghetty sales. Management intended to use the test to help estimate Bettv Spaghetty sales with and without advertising. stores (test) and in 24 stores of the Table cime mass stores Moekly Init Sales of Betty Snaghetty in Tool Remaining Season (10%) All Retail (25%) National Chain Sales (12%) California Chain Sales (10%) California Control Remaining Season (10%) All Retail (25%) National Chain Sales (2% Arizona Chain Sales (50%) Arizona Test