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Multicountry competition refers to industry and competitive situations where the same competitors compete head-to-head against each other in 10 or more country markets. rival companies compete against each other across a geographical area consisting of several neighboring countries. competition in one national market is not closely connected to competition in another national market and, as a consequence, there is no true "global market" or "world market." companies based in several different countries find themselves in direct competition for buyers residing in two or more countries. competitive pressures and overall competitive intensity are much the same across several neighboring country markets