Please answer the questions numbered from 1 to 3 based on the extract below:

You have recently taken up a new position as Marketing Manager at a brewery.

At present the company would like to launch a new product - a mocktail.

You and your team have been charged with the task of developing a marketing strategy using the elements of the marketing mix. Please ensure that your project clearly includes the following items with justifications for each.

1. Description of the Target Market

2. Positioning Statement

3. Tabular SWOT Analysis (Point form with brief explanation of each point)