Question: Please answer the questions utilizing the materials covered in chapters 1 7 of Quality Management for Excellence, Introduction to Total Quality, 8 th ( Goetsch

Please answer the questions utilizing the materials covered in chapters 17 of Quality Management for Excellence, Introduction to Total Quality, 8th (Goetsch & Davis).
Chapter 1
The Total Quality Approach to Quality Management (Goetsch & Davis)
Essay Questions
1) What is the definition of quality?
2) What are the two views of quality and how do they differ?
3) Identify and discuss the key elements of total quality.
4) Identify and explain the contributions made by Deming, Juran, and Crosby for total quality.
Chapter 2
Quality and Global Competitiveness (Goetsch & Davis)
Essay Questions
1) Explain the relationship between quality and competitiveness.
2) Identify and explain factors that inhibit competitiveness.
3) Explain how the global advantages and disadvantages of U.S. companies are impacted by the quality management practices in Asian countries.
Chapter 3
Strategic Management: Planning and Execution for Competitive Advantage (Goetsch & Davis)
Essay Questions
1) Define strategic management and competitive strategy.
2) Describe the strategic planning process including SWOT analysis.
Chapter 4
Quality Management, Ethics, and Corporate Responsibility (Goetsch & Davis)
Essay Questions
1) Define the term ethics as it applies in the total quality environment.
2) Identify and explain the models that are used for making ethical decisions.
Chapter 5
Partnering and Strategic Alliances (Goetsch & Davis)
Essay Questions
1) Distinguish between partnering and strategic alliances.
2) Identify and discuss the emerging issues in supply chain management.
Chapter 6
Quality Culture: Changing Hearts, Minds, and Attitudes (Goetsch & Davis)
Essay Questions
1) Distinguish between a quality culture and a traditional culture.
2) How is a quality culture established and maintained?
Chapter 7
Customer Satisfaction, Retention, and Loyalty (Goetsch & Davis)
Essay Questions
1) Explain the process of identifying external customer needs.
2) Explain the concept of customer loyalty versus customer profitability. Identify a real-world example of this aspect.

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