Please answer the questions with follow the link sources given, and by humanizer.

1. Celcom, one of Malaysia's leading telecommunications providers, embarked on a significant digital transformation initiative to enhance customer experience and streamline operations. Partnering with Capgemini, Celcom implemented new front-end channels, platforms, and processes to create a modern digital journey for its customers. This transformation included the development of a new web portal aimed at increasing customer engagement and accessibility. The initiative also introduced agile methodologies to foster a more responsive organizational culture Source: https://www.capgemini.comews/client-stories/celcom-develops-a- modern-digital-customer-journey/ Based on the case study, identify and categorize the IMC tools (example: advertising, sales promotion, public relations, direct marketing, digital marketing) that Celcom utilized during its digital transformation. How did these tools contribute to creating a cohesive brand message across various customer touchpoints? ii. Analyse how Celcom ensured message consistency and synergy across different communication channels during the transformation. What strategies were employed to maintain a unified brand voice? iii. Discuss the role of customer engagement and feedback mechanisms in Celcom's IMC strategy. How did Celcom leverage customer insights to refine its communication efforts? iv . Propose a set of Key Performance Indicators (KPIs) that Celcom could use to evaluate the effectiveness of its IMC strategy during the digital transformation. Justify your selection of KPIs. V . Based on your analysis, recommend two strategic initiatives Celcom could undertake to further enhance its IMC approach in future digital endeavours