Question: Please answer the questions with follow the link sources given, and by humanizer. 1. Celcom, one of Malaysia's leading telecommunications providers, embarked on a significant

Please answer the questions with follow the link sources given, and by humanizer.

Please answer the questions with follow the link
1. Celcom, one of Malaysia's leading telecommunications providers, embarked on a significant digital transformation initiative to enhance customer experience and streamline operations. Partnering with Capgemini, Celcom implemented new front-end channels, platforms, and processes to create a modern digital journey for its customers. This transformation included the development of a new web portal aimed at increasing customer engagement and accessibility. The initiative also introduced agile methodologies to foster a more responsive organizational culture Source: https://www.capgemini.comews/client-stories/celcom-develops-a- modern-digital-customer-journey/ Based on the case study, identify and categorize the IMC tools (example: advertising, sales promotion, public relations, direct marketing, digital marketing) that Celcom utilized during its digital transformation. How did these tools contribute to creating a cohesive brand message across various customer touchpoints? ii. Analyse how Celcom ensured message consistency and synergy across different communication channels during the transformation. What strategies were employed to maintain a unified brand voice? iii. Discuss the role of customer engagement and feedback mechanisms in Celcom's IMC strategy. How did Celcom leverage customer insights to refine its communication efforts? iv . Propose a set of Key Performance Indicators (KPIs) that Celcom could use to evaluate the effectiveness of its IMC strategy during the digital transformation. Justify your selection of KPIs. V . Based on your analysis, recommend two strategic initiatives Celcom could undertake to further enhance its IMC approach in future digital endeavours

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