please answer them deeply in details

The Instruction Manual that Scared Customers Away

Read the case then answer the questions that follow:

Case: The Instruction Manual that Scared Customers Away

As one of the first to enter the field of office automation, Alphatec Software, Inc. had built a reputation for designing high-quality and user-friendly database and accounting programs for business and industry. When they decided to enter the Customer Analysis Software market, their engineers created an effective, versatile, and powerful program that Alphatec felt sure would outperform any competitor.

To be sure that their new program was accurately documented, Alphatec asked the senior program designer to supervise writing the instruction manual. The result was a thorough, accurate and precise description of every detail of the programs operation.

When Alphatec began marketing its new Customer Analysis program, cries for help flooded in from users, mostly from large companies, who were so confused by the massive manual that they couldnt even find out how to get started. Then several business journals reviewed the program and judged it too complicated and difficult to learn. After an impressive start, sales of the new design program plummeted.

Alphatec eventually put out a new, clearly written training guide that led new users step by step through introductory exercises and told them how to find commands quickly. But the rewrite cost Alphatec $250,000, a years lead in the market, and its reputation for producing easy-to-use business software.

Questions:

1. What was the goal of the communication in the case?
2. Identify and explain three communication errors or mistakes that occurred.
3. Explain what costs or losses were incurred by this problem.
4. Identify and explain three possible solutions or strategies that would have prevented the problem?

The Instruction Manual that Scared Customers Away Read the case then answer the questions that follow: Case: The Instruction Manual that Scared Customers Away As one of the first to enter the field of office automation, Alphates Software, Inc. had built a reputation for designing high-quality and user-friendly database and accounting programs for business and industry. When they decided to enter the Customer Analysis Software market, their engineers created an effective, versatile, and powerful program that Alphatec felt sure would outperform any competitor. To be sure that their new program was accurately documented, Alphates asked the senior program designer to supervise writing the instruction manual. The result was a thorough, accurate and precise description of every detail of the programs operation. When Alphatec began marketing its new Customer Analysis program, cries for help flooded in from users, mostly from large companies, who were so confused by the massive manual that they couldn't even find out how to get started. Then several business journals reviewed the program and judged it "too complicated" and "difficult to learn." After an impressive start, sales of the new design program plummeted. Alpbatec eventually put out a new, clearly written training guide that led new users step by step through introductory exercises and told them how to find commands quickly. But the rewrite cost Alpbatec S250,000, a year's lead in the market, and its reputation for producing easy-to-use business software. Questions: 1. What was the goal of the communication in the case? 2. Identify and explain three communication errors or mistakes that occurred. 3. Explain what costs or losses were incurred by this problem. 4. Identify and explain three possible solutions or strategies that would have prevented the