please answer these 2 questions as soon as possible , i don't have more than 30min

A Question of Ethics Sorry for Your Loss but .... Nice Nice Bag In the last half of the second decade of the 21st century, Almost immediately, Adams's representative quickly dis- celebrity sells tanced the actress from Valentino and said she had no idea The more celebrities that can be seen wearing our prod- the photo would be used that way. uct, the more our sales will increase. So there's nothing A chagrined Valentino also wasted tittie time in respond- unusual about a high-end fashion company promoting itself ing, after Web sites and tabloids pointed out the bad taste with photos of a Hollywood actress wearing its clothes or photo. Said the company: carrying one of its couture handbags. So why all the fuss in the winter of 2014 when Valentino sent the following e-mail "We sincerely regret releasing a photo to the media...of with photo, to the media: Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the "We are pleased to announce Amy Adams carrying wake of Philip Seymour Hoffman. It was an innocent the Valentino Garavany Rockstud Duble bag from mistake and we apologise to Ms Adams who was not the Spring/Summer 2014 collection on Feb. 6 in aware, or a part of our PR efforts." New York." Here's why Questions Adams, dressed in black and escorted by her husband, 1. How would you assess Valentino's reaction to the public was carrying the Valentino bag to the funeral of Adams's film ity surrounding its promotional e-mail? co-star Philip Seymour Hoffman, Oscar winner and father of 2. What might the company do to avoid a similar ethical three, who died of a drug overdose (Figure 6-4). public relations lapse in the future? Questions 1. How would you assess Valentino's reaction to the public- ity surrounding its promotional e-mail? 2. What might the company do to avoid a similar ethical public relations lapse in the future