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Counter marketing is a message used to push back on or "spoof" the original message. a set of strategles used to support a particular marketing campaign, such as policy and events. mostly used by lange commercial advertisers to win over new customers. igcrieratly used by commercial marketers to "counter" or put down opposition to their products. Question 3 When forming partnerships in public health, it is important to focus on: corparations. community groups. non-profit organizations. All of the above are potential valuable partners. Red Bull's price is generally higher than its competitors: in order to fund the extreme sporting events it sponsors. in order to preserve its image as a "premium" product. due to its unique and premium-priced ingredients. in order to fund its extensive marketing budget. Question 5 The purpose of Community Asset Mapping is: to build community. to gather information about resources and stressors in a community. to learn about community norms and perceptions. All of the above are potential goals or outcomes for Community Asset Mapping According to Tema Okun, perfectionism, individualism, and objectivity are: important aspects of a customer-centered mindset characteristics that improve success in behavior change. used as norms in groups and promote white supremacy thinking. tools for overcoming white supremacy thinking in group dynamics. Question 7 Which of the following has been the biggest marketing challenge for Red Bull: Most people do not like the taste. The product has been banned in some countries. Rumors about the ingredient taurine being harvested from bull testicles, facher than being syntheti made, as the company claims. All of the above have been used to benefit Red Bulis marketing. Which of the following is NOT part of media literacy? Using media to teach reading literacy to youth. Mitigating the effects of media on youth by exposing the strategies advertisers use. Creating counter-marketing campaigns. Analyzing the ways in which advertisers use persuasion to connect consumers to their product Question 9 A component of good brainstorming is including crazy ideas. True False