Question: please answer these questions Below are questions to help you prepared for the case study/article that we will discuss in class. Before the start of
Below are questions to help you prepared for the case study/article that we will discuss in class. Before the start of class, please submityour answers to the following questions with a brief response (2-3 sentences) to each of the questions. You should focus on the main themes and issues. - What role does the Posse ride play in the Harley Davidson marketing mix? What is the role of the Posse ride in H.O.G.'s event mix? - What is H.O.G.'s role in developing community for the Harley-Davidson brand? What should H.O.G.'s role be? - Do you think H.O.G.'s approach to "getting close to its customers" is working? Why or why not? What else could H.O.G. be doing to better understand and listen to their customers? - Should Harley Davidson continue to sponsor the Posse Rode? Why or why not? If they should continue, what role should it play going forward? - What other brand(s) successfully cultivate a brand community? What is the nature of that community? How does the brand cultivate that community
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