Question: please answer these questions Below are questions to help you prepared for the case study/article that we will discuss in class. Before the start of

please answer these questions
please answer these questions Below are questions to help you prepared for

Below are questions to help you prepared for the case study/article that we will discuss in class. Before the start of class, please submityour answers to the following questions with a brief response (2-3 sentences) to each of the questions. You should focus on the main themes and issues. - What role does the Posse ride play in the Harley Davidson marketing mix? What is the role of the Posse ride in H.O.G.'s event mix? - What is H.O.G.'s role in developing community for the Harley-Davidson brand? What should H.O.G.'s role be? - Do you think H.O.G.'s approach to "getting close to its customers" is working? Why or why not? What else could H.O.G. be doing to better understand and listen to their customers? - Should Harley Davidson continue to sponsor the Posse Rode? Why or why not? If they should continue, what role should it play going forward? - What other brand(s) successfully cultivate a brand community? What is the nature of that community? How does the brand cultivate that community

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