Question: Please answer this by using mobile marketing app as the key marketing area Key Marketing Area Review |30%|. In this review you will select and

Please answer this by using mobile marketing app as the key marketing area

Key Marketing Area Review |30%|. In this review you will select and study a key marketing area by describing it and explaining its significance to marketers (How can it be leveraged and how does it help improve business results. By week 4, you are expected to send the summary doc via email. The doc will focus on answering below questions and more in each area: - What is this and why it is important? - What's the customer behavior in this area? - What do you know about these customers (customer data)? - How do you marketers leverage data to improve performance now? - What's needed further to get to ever better performance? What additional data? - What's the latest development in this area from a customer intelligence perspective

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