Question: please answer this case study by suggest a marketing plan for the company which is mentioned there. as soon as possible..thank you Building Global Skills

please answer this case study by suggest a marketing plan for the company which is mentioned there. as soon as possible..thank you
Building Global Skills Ajax Alarms is a medium-sized U.S. firm that sells alarm clocks. It subcontracts the production of its clocks to a Korean firm, which manufactures them based on Ajax designs and specifications and then ships the clocks directly to the Ajax warehouse in Kansas. Ajax markets and distrib- 'utes the clocks throughout the United States and Canada. The clocks themselves are brightly colored novelty items. For example, one of the firm's biggest sellers is a plastic rooster that crows in the morning. Last year Ajax reported profits of $5 million on total revenues of slightly more than $50 million. Ajax managers have determined that the firm has few growth opportunities in the United States and Canada and so must enter new markets if it is to continue to expand. The managers have decided to start by selling in Mexico. They have hired you, an internationally famous marketing con- sultant, to advise ther. Your assignment is to outline a marketing plan for Ajax. Ajax wants you to consider product policy.pricing, promotion, and distribution issues. In developing your marketing plan, be sure to consider the factors discussed in this chapter, including standardization versus cus- tomization, legal forces, cultural influences, economic factors, and brand name questions. Note specific areas where you can make recommendations to your client. For example, if you believe a certain advertising medium will be beneficial to Ajax, make that recommendation (be sure to provide some rationale or justification). If you feel you lack sufficient information to make a recommenda- tion in some area, identify the factors that must be addressed by Ajax in that particular area. For example, if you cannot recommend a pricing policy, describe the information Ajax needs to acquire and evaluate when making that decisionStep by Step Solution
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