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10. A is a firm's plan or recipe for how it creates, delivers, and captures value for its stakeholders. A) commercialization plan B) business model C) business plan D) tactical model 11. The two general categories of business models are and A) normal; unique B) standard; disruptiveC) ordinary; revolutionary D) customary; unique 12. business models depict existing plans or recipes firms can use to determine how they will create, deliver, and capture value for their stakeholders. A) Revolutionary B) Normal C) Customary D) Standard 13. Google and its AdWords program is an example of a disruptive business model. A) low-end B) new-market C) high-quality D) new-channel 14. Which of the following firms introduced a disruptive business model? A) Salesforce.com B) eBay C) Panera Bread D) Barnes & Noble 15. Which of the following is NOT one of the four major categories in the Barringer/Ireland Business Model Template? A) Operations B) Resources C) Channels D) Core Strategy 16. A firm's market is a place within a larger market segment that represents a narrower group of customers with similar interests. A) aspirational B) ambitious C) constrained D) target 17. A firm's describe(s) the ways in which it makes money. A) proceeds account B) break-even analysis C) revenue streams D) cash flow 18. business models are also introduced to offer simpler, cheaper, or more convenient ways to perform an everyday task. A) High-end Disruptive Model C) low-end market disruption B) Low-end Disruptive Model D) low-cost business models 19. A business's describes the most important costs incurred to support its business model. A) Financial B) Cost Structure C) Revenue Stream D) Product/Market Scope 20. Cynthia Hamilton is launching a chain of smoothie restaurants. Among Cynthia's key partners will be firms that provide her the ingredients needed to make her smoothies. In the terminology of the Barringer/Ireland Business Model Template, these partners are called_ A) dealers B) suppliers C) merchants D) traders B. True or False 21. Feasibility analysis is the process of determining if a business idea is viable. Answer: 22. A feasibility analysis is an assessment of a potential product or service idea rather than a potential business. Answer: 23. It is important to understand that there are several perfect business models. Answer: 24. The Barringer/Ireland Business Model Template has five major categories and 14 individual parts. Answer: 25. A business's mission or mission statement describes why it exists and what its business model is supposed to accomplish