Please answer this question based on H&M, CLOTHING BRAND

answer each question separately and write a introduction and conclusion

To start with the project, you are required to do A complete secondary research (e.g. company websites, newspaper stories, media releases, biographies, books, magazines, blog, etc.) is expected to be conducted, in order to understand the background and history of the brand, design and development of the brand, and the progress towards building the brand reputation. Both positive and negative aspects of the brand development should be identified. Information obtained from the research must be objective with only facts and evidences.

The content of the paper is expected to include facts and information of the brand, to prepare for conducting a thorough analysis of the effectiveness throughout the development of the brand and some suggestions based on relevant knowledge from the course in the Individual project. A clear organization of ideas, well developed structure, proper use of references and citations, and a proper flow of topics/sub-topics are expected to be applied throughout the report. You should produce a cover page with clear course details, your personal details and word count.

Initial Report Content (no more than 1000 words) You paper should include:

(1) Secondary research result: background, history, strategies, development and any other facts related to the brand 300 words

(2) a brief discussion about existing brand equity and brand building process 200 words

(3) brand positioning and brand values 200 words

(4) present brand elements 200 words

(5) planning for evaluation, analysis and direction for recommendation in the Individual Report 100 words