please answer this question below in details

Overview

In this course, the learner$-$faculty connect video assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to explore the concepts presented.

As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with the target audience; using product, place, price, and promotional strategies to attract the target audience; and so on$.$

You have been provided with the following target audiences:

Primary Market: Families with

You have been provided with the following target audiences:

Primary Market: Families with children $($ages $6-18)$ with an average annual family income of over $$75,000$ per year

Secondary Market: Teens, ages $1518$

Prompt

In this mentor$-$focused video check$-$in$,$ you will review the Milestone Two Guidelines and Rubric $($Milestone Two is due in Module Six$)$ and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the CMO Memo for Target

Audience and address questions about target audiences.

You are encouraged to continue reaching out to your instructor so that any concerns and questions are addressed before the course project is due. Discuss your progress and concerns with your instructor through this video submission.

Record a short video in the Bongo Q&A tool, addressing the following criteria:

Refer to the CMO Memo for Target Audience, then describe how the four Ps can be used to attract existing and new customers back to the U$.$S$.$ Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following:

a$.$ Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?

b$.$ Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?

c$.$ Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information

method to share information about the safety measures you have taken.

d$.$ Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding: Determining the right target audience

Consumer research methods Trends in corporate social responsibility $($CSR$)$ impacting the park business

element requires you to use your own creativity or previous exposure to promotional events.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding: Determining the right target audience

Consumer research methods

Trends in corporate social responsibility $($CSR$)$ impacting the park business

Marketing methods to be considered for the reopening of the parks

Search engine optimization

If you have any additional questions or require additional support from your instructor, let your instructor know.

MBA $645$ CMO Memo for Target Audience

$\backslash$table$[[$To:$,$Director of Marketing, U$.$S$.$ Park Southeast$],[$From:$,$Chief Marketing Officer, Global Theme Parks$],[$Re:$,$Target Audience Identification$]]$

This memorandum is intended to confirm our recent presentation to the marketing directors of our global theme parks. A target audience is a group of consumers within a predefined target market that have been identified as the best recipients for a particular marketing message. And a target market broadly describes consumers who care about our theme parks, products, and services. Under the right conditions, they are most likely to be our customers, and our marketing efforts should focus on this target audience.

For the U$.$S$.$ Park Southeast, working with market research and our business intelligence group, we have identified the primary target audience of families with childr