please answer this question below in details

Part Three: Change Management

Communication Plan and Continuity

Strategies

A$.$ Change Management

Communication Plan Presentation

Submit a creative and polished

PowerPoint presentation with

narration to share your change

management communication plan.

The communication plan should

include your recommendations for

workforce development techniques

and how you plan to communicate

these to the U$.$S$.$ branch

employees.

Specifically, you must address the

following rubric criteria:

Define the audience by

performing a target audience

analysis. $($slides $1-2)$

Determine core and audience$-$

specific communication

objectives and messages,

including appropriate tone. You

may include the following

information $($slides $3-4)$:

a$.$ Discuss goals of the

You may consider the

following points:

Why is this

communication campaign

needed?

What are the essential

topics to communicate to

company leadership?

What do front$-$line

employees need to know

as they experience and

deal with the impact of

change?

How will you convey

need and urgency for

change? Discuss What's

in It for Me $($WIIFM$).$

Use a story or a graphic

to connect with the

change vision for success

to the communication

plan.

b$.$ Define and communicate

new performance

expectations and what

stakeholders need to do to

prepare for change.

b$.$ Define and communicate

new performance

expectations and what

stakeholders need to do to

prepare for change.

Recommend two workforce

development techniques to

support employees' adaptation

to change and build on existing

skills and strengths. Consider

the following $($slides $5-6)$:

a$.$ What do you want the

employees of the U$.$S$.$

branch to do differently?

b$.$ How should the

organization's leadership

support employees during

the change, through training

and development programs

to address the gaps?

Determine and review the best

delivery channels for each

communication based on the

target audience analysis. Select

a minimum of three channels as

part of a multi$-$prong

communication strategy. You

may include the following

information $($slides $7-8)$:

communication strategy. You

may include the following

information $($slides $7-8)$:

a$.$ What would be the

communication timeline for

delivery of all messages?

Create an outline.

b$.$ How often will the branch's

change initiators

communicate with this

audience?

c$.$ Outline communication

responsibilities and

assignments. Who is

responsible for leading

communications with this

audience?

Include your plan for a

feedback loop to monitor and

manage the communication

campaign. $($slides $9-10)$

a$.$ Determine metrics or key

performance indicators

$($KPls$)$ to track the success of

the communication

campaign.

b$.$ Outline how the metrics will

be implemented and tracked

through a feedback loop.