PLEASE ANSWER THIS QUESTION CORRECTLY, ANSWER WITHOUT EXPLANATION IS ALSO OK BUT ANSWER SHOULD BE TRUE PLEASE

1. Fill in the blank: _ involves displaying paid ads or sponsored marketing messages on social media platforms to target a specific audience. Borrowed social media Organic social media O User-based social media Paid social media 2. Consider the following scenario: A customer notices a company's ad on their social media profile of a pair of shoes that they had just been checking out on that company's website. As a result, that pair of shoes is more likely to be in the customer's mind when they go to make a purchase. This outcome is one of the benefits of using paid social media. What is this benefit called? Remarketing Targeting O Reaching Competing 3. Fill in the blank: _ is ideal for nurturing connections with customers through communication and relationship building. Paid social media O Customer-based social media Organic social media Multi-platform social media4. How can paid social media help a company achieve their marketing goals? Select all that apply. Target ads to lookalike audiences Build nurturing relationships Boost organic content Optimize ads with A/B testing 5. Why is setting the objective important in developing a paid social media campaign? Select all that apply. Ensures a company is tracking the right metrics Determines how much product a company will sell Helps guide users to a company's end goal Establishes the types of influencers a company attracts 6. What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply. Platforms that a company has an established audience on Platforms that offer the most competition for a company Platforms that a company is familiar with Platforms that a company has not advertised on 7. When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives? Metrics that examine clicks and impressions O Potential predictions in budget cuts Test ads to determine the viability of a campaign Content that can be promoted in a campaignE. What are best practices of a remarketing strategy? Select all that apply. U Personalize ads U Untagvisiiors who have purchased U Limit frequencyofads U Post ads on multiple platforms 9. What are the components of a paid social media advertising budget? Select all that apply. U Tools U Payroll U Content creation U Rd spend 10. Which bidding strategy is ideal for social campaigns that focus on raising brand awareness, delivering speci- messages, and increasing engagement? 0 CostpercliclePC] O Costperaction {CPA} O Costperthousand impressions {CHI} 0 Costperservice {CPS}