Question: Please answer this question from Eastner Bank Case. What did O'Malley learn from the tests? How did he use the learnings? Eastern Bank: Innovating Through

Please answer this question from Eastner Bank Case. What did O'Malley learn from the tests? How did he use the learnings?

"Eastern Bank: Innovating Through Labs" by Karen Mills, Dennis Campbell, and Aaron Mukerjee, O'Malley was the Chief Digital Officer of Eastern Bank, and he oversaw the creation and implementation of a digital strategy for the bank. The case describes several tests that were conducted by O'Malley and his team to help the bank innovate and improve its digital offerings.

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