Question: Please answer this question using the formula shown as an image! Also, please show working in detail! Adidas estimates that it can persuade Ms. Consumer

Please answer this question using the formula shown as an image! Also, please show working in detail! Adidas estimates that it can persuade Ms. Consumer to start using Adidas shoes and to continue purchasing Adidas shoes for the next three years, with likelihood decreasing by 10% (100%, 90%, 80%, etc.). Marketing activities to get her to start using Adidas shoes are estimated at $50, and she is expected to spend $100 on a pair of Adidas shoes every year, with the variable costs for each pair of shoes being $40. Using a discount rate of 15%, what is her CLV to Adidas? Please answer this question using the formula shown as an image! Also,

CLV = 92-cphong T (p: - Cry -- AC (1 + i)* where Pe = price paid by a consumer at time t, Ct = direct cost of servicing the customer at time t, = discount rate or cost of capital for the firm re = probability of a customer repeat buying at time AC = acquisition cost T = time horizon for estimating CLV

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!