Question: Please answer this question with full details 12. (2 points) We believe the likelihood that someone would eat in if a fast food restaurant had

Please answer this question with full details

Please answer this question with full details 12. (2 points) We believe

12. (2 points) We believe the likelihood that someone would eat in if a fast food restaurant had sofas/chairs and a wireless connection is driven by the importance of the atmosphere, the importance of food quality, and the times visited in 7 days. There, we run a multiple regression as shown below. Which of the independent variables is the most important driver, and how do you know this? Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate 200 040 037 999 a. Predictors: (Constant), q05e Importance - Food quality, q02 Times visited last 7 days, q05g Importance General atmosphere of restaurant ANOVA Sum of Model Squares df Mean Square F Sig. Regression 33.984 3 11.328 11.343 .000 Residual 811.933 813 999 Total 845.917 816 a. Dependent Variable: q07 Likelihood to eat in if sofa/chairs and wireless connection b. Predictors: (Constant), q05e Importance - Food quality, q02 Times visited last 7 days, q05g Importance - General atmosphere of restaurant Coefficients Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta Sig. (Constant) 2.216 251 8.847 000 q02 Times visited last 7 043 .023 065 1.882 060 days q05g Importance - 121 036 125 3.402 001 General atmosphere of restaurant q05e Importance - Food .158 .057 103 2.799 005 quality a. Dependent Variable: q07 Likelihood to eat in if sofa/chairs and wireless connection

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!