Question: Please answer this quickly 3 Question 3 Several Digicel customers can attest to receiving a plethora of texts messages on their mobile phones advertising countless
3 Question 3 Several Digicel customers can attest to receiving a plethora of texts messages on their mobile phones advertising countless products and services. But while the marketing tool may be valuable to promoters, sone customers soem amoyed by what is increasingly fech like an intrusion (a) Critically evaluate the use of mobile advertising, stating whether you think this method is an effective communications tool or not. (10 marks) (b) Highlight some of the challenges associated with mobile marketing and wlut advertisers should do to overcome them (10 marks) 3 Question 3 Several Digicel customers can attest to receiving a plethora of texts messages on their mobile phones advertising countless products and services. But while the marketing tool may be valuable to promoters, some customers soem amoyed by what is increasingly feck like an intrusion (a) Critically evaluate the use of mobile advertising, stating whether you think this method is an effective communications tool or not. (10 marks) (6) Highlight some of the challenges associated with mobile marketing and what advertisers should do to overcome them (10 marks)
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