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A retailer has planned operating expenses of 44 percent of planned sales and a planned profit of 6 percent of sales. What markup percentage at retail does the retailer require? 38 percent 44 percent 50 percent The answer cannot be determined based on the information provided. Question 2 1pts Unit pricing requires that retailers list the price of each item in a conspicuous location on the item. True False With loss leaders, the retailer has no intention of selling the advertised item at the advertised price. True False Horizontal price fixing refers to the ability of manufacturers and wholesalers to set final retail selling prices. True False Market penetration is an appropriate strategy when a retaller seeks to attract consumers less concerned with price and more concerned with service. assortment, and status new competitors are unilikely to enter the market low prices discourage actual and potential competition early recovery of cash is a goal of the retailer Question 10 1pts Leader pricing accomplishes a similar objective as loss leaders, yet is legal. True False