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2. For each of the above product or service, indicate: a. What sources of information will you be using to obtain the information? There are two types of sources of information which people could use to obtain information. Marketer sources Non-marketer sources ANSWER FOR A USE THESE TWO TYPES OF SOURCE b. Using the Hierarchical view of Needs, Benefits, and Attributes explain how you will evaluate and select the alternatives? 2. For each of the above product or service, indicate: a. What sources of information will you be using to obtain the information? There are two types of sources of information which people could use to obtain information. Marketer sources Non-marketer sources ANSWER FOR A USE THESE TWO TYPES OF SOURCE b. Using the Hierarchical view of Needs, Benefits, and Attributes explain how you will evaluate and select the alternatives