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1. Reflect and explain on how you might choose each of the following products or services: a. An airline for a holiday to Switzerland b. Toothpaste during a trip to a country where none of your usual brands is available. c. Purchasing a car. The consumer information processing model can be understood as the process of a consumer before and after purchasing products or services. The process: Problem recognition Information search Evaluation and selection of alternatives Decision implementation Post-purchase evaluation Answer all questions based on processing modell