Question: please answer WRAP-UP To summarize what you have learned in the lesson, answer the following questions: 1. What is consumer theory? 2. What are the
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WRAP-UP To summarize what you have learned in the lesson, answer the following questions: 1. What is consumer theory? 2. What are the factors affecting business and industry in terms of consumers? 3. What is the importance of consumer behavior in business? POSTTEST Directions: Read each statement carefully. Write T if the statement is correct, otherwise write F. 1. The law of diminishing marginal utility means that the total utility increases but at a decreasing rate. 2. Total Utility is defined as the sum of the satisfaction that a person can receive from the consumption of all units of a specific product. 3. Consumers lose satisfaction in a product the more they consume it. 4. People are seldom satisfied with one trip to the shops and always want to consume more. 5. Utility function shows how individuals make choices, subject to how much income they have available to spend, and the prices of goods and services
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