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Analyzing the External Environment with PESTEL A PESTEL Analysis is one of the major tools you use in studying the external environment. STEP 1 Please perform a quick PESTEL Analysis and determine what the biggest risk is to each company. Your task is to determine the biggest PESTEL risk to each company and not necessarily a comprehensive analysis. STEP 2 You have $1 million to invest in these companies. You can invest in one, two or even all of them. Which ones would you invest in? How much of the $1,000,000 would you invest? You must hold the investment(s) for five years. Kaplan, Inc. is a for-profit corporation headquartered in New York City and was founded in 1938 by Stanley Kaplan. Kaplan provides higher education programs, professional training courses, test preparation materials, and other services for various levels of education. It is a wholly-owned subsidiary of Graham Holdings Company, formerly known as The Washington Post Company. Kaplan Higher Education is a group of institutions that offer classroom and online certificate and degree programs in fields such as criminal justice, health care, business, information technology, and legal studies. Iowa College Acquisition Corporation, operating under the Kaplan University brand, also offers online programs. At year-end 2013, Kaplan Higher Education had approximately 60,300 students enrolled. Kaplan Professional offers education for licensing, certification, and training purposes, in areas including accounting, insurance, securities, real estate, financial planning, information technology, and architecture. Established in 1938, Kaplan Test Prep sells preparation materials for standardized tests through tutoring, on-site classes, asynchronous and live programs, print books, and digital products. With programs for individuals, schools, and businesses, Kaplan Test Prep offers preparation for more than 90 standardized tests. VTB Bank is one of the leading universal banks of Russia. VTB Bank and its subsidiaries form a leading Russian financial group VTB Group, offering a wide range of banking services and products in Russia, CIS, Europe, Asia, Africa, and the U.S. The Groups largest subsidiaries in Russia are VTB24, Bank of Moscow, and TransCreditBank. VTB was ranked 236th on the FT Global 500 2011, The Financial Times annual snapshot of the world's largest companies. It climbed to 82nd in the ranking of the 500 largest companies in Europe, the FT Europe 500 2011, and to 38th in the FT Emerging 500 2011, the list of the 500 largest companies in the worlds emerging markets. The Moscow-based bank is registered in St. Petersburg and came 65th in the British magazine The Bankers Top 1000 World Banks in terms of capital in 2010. Wyndham Worldwide Corporation headquartered in Parsippany-Troy Hills, New Jersey, operates several hotel brands across the world. Wyndham Hotel Group offers brands in lodging franchising, vacation ownership, vacation rentals, and vacation exchange. It is composed of nearly 7,400 hotels under 15 brands spanning 66 countries in six continents, competing in brand markets ranging from economy to upscale. In 2008 it purchased US Franchise Systems, Inc., owner of the Microtel and Hawthorn Suites brands. Its brands include Days Inn, Dolce, Hawthorn Suites, Knights Inn, Microtel Inn & Suites, Ramada, Super 8, Travelodge, Wyndham Hotels & Resorts, and Wyndham Grand Collection. It reported 2015 revenue of $5.5 Billion and is listed on the NYSE (WYN) ZTE Corporation (formerly Zhongxing Telecommunication Equipment Corporation) is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, China. It is the world's fourth-largest mobile phone manufacturer. It also offers products that provide value-added services, such as video on demand and streaming media. ZTE primarily sells products under its own name but it is also an OEM. With the evolution of the mobile industry, ZTE has grown significantly in its handset business and ranked No. 4 for both mobile phone and smartphone domains as of Q2 2013. And ZTE won the 5th place in U.S. smartphone market.