Question: Please assist me with creating a paragraph (4 paragraphs total) for each of the SWOT elements for Bourque's Boutique. My target market is composed of
Please assist me with creating a paragraph (4 paragraphs total) for each of the SWOT elements for "Bourque's Boutique". My target market is composed of women, 18-40 years of age, mid-range income.Target customer is fashion forward. Product: clothing, jewelry
Strengths
current fashion trend knowledge
Free advertising through social media
Financial resources
Focused target market (women)
Customer service driven
Self-motivated team
Adaptability
Unique and exclusive prints and fabrics
Welcoming staff and environment
High quality fabrics and prints
Fashionable and wearable Exclusive and unique print designs
Boutique brand aspirational, specialized designs
Promotional website
Weaknesses
Slow start up (social media outlets, gaining customers, and profits)
Too dependent on new fashion trends
Too dependent on third part suppliers
Small product range
Only caters for sizes small-large
Not much advertising coverage
Not commercial enough for mass appeal
Slightly higher price points than large high street brands too expensive
Quite a niche market style, colors, age range
Opportunities
Buyer improving their lifestyle with more opportunities to spend
More purchases online
Raise brand profile/ customer awareness through advertising
Increase product range
Explore and expand print designs
Open standalone stores
Use innovative printing methods
Incorporate sustainable elements into designs
Threats
local competitors
established fashion culture
Quick change of fashion trends
Market saturation
Economic recession
Higher price points than other high street brands
Not able to compete with cheaper, lower quality imitations
Not able to gain a big enough brand profile
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