Question: Please assist me with creating a paragraph (4 paragraphs total) for each of the SWOT elements for Bourque's Boutique. My target market is composed of

Please assist me with creating a paragraph (4 paragraphs total) for each of the SWOT elements for "Bourque's Boutique". My target market is composed of women, 18-40 years of age, mid-range income.Target customer is fashion forward. Product: clothing, jewelry

Strengths

current fashion trend knowledge

Free advertising through social media

Financial resources

Focused target market (women)

Customer service driven

Self-motivated team

Adaptability

Unique and exclusive prints and fabrics

Welcoming staff and environment

High quality fabrics and prints

Fashionable and wearable Exclusive and unique print designs

Boutique brand aspirational, specialized designs

Promotional website

Weaknesses

Slow start up (social media outlets, gaining customers, and profits)

Too dependent on new fashion trends

Too dependent on third part suppliers

Small product range

Only caters for sizes small-large

Not much advertising coverage

Not commercial enough for mass appeal

Slightly higher price points than large high street brands too expensive

Quite a niche market style, colors, age range

Opportunities

Buyer improving their lifestyle with more opportunities to spend

More purchases online

Raise brand profile/ customer awareness through advertising

Increase product range

Explore and expand print designs

Open standalone stores

Use innovative printing methods

Incorporate sustainable elements into designs

Threats

local competitors

established fashion culture

Quick change of fashion trends

Market saturation

Economic recession

Higher price points than other high street brands

Not able to compete with cheaper, lower quality imitations

Not able to gain a big enough brand profile

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