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QUESTION 2 By using the Clover Danao case study, from Business Cases: From SA Companies (Niewenhuizen, 2020:39-44), analyse Clover Danao's market; compile a strategic report where you advise them on how the five bases of consumer segmentation can be used to segment their market. Duplicate the table below and provide practical application, based on the case study. Two marks will be allocated for each valid point and discussion. Always use the mark allocation as a guideline to determine how much information is needed. PLEASE NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY. QUESTION 3 By using the Clover Danao case study, from Business Cases: From SA Companies (Niewenhuizen, 2020:39-44), compile a report to advise Clover Danao on four strategies they could employ to improve the willingness of consumers to buy and use their products and convert potential buyers into actual buyers. Duplicate the table below and provide practical application, based on the case study. Two marks are allocated for each valid point and discussion. Always use the mark allocation as a guideline to determine how much information is needed. PLEASE NOTE, NO MARKS WILL BE ALLOCATED FOR THEORY