please can anybody help, please don't copy from another answer it must be 2000 words, thank you

The structure of the report contains the following elements:

(Introduction, Objectives, Content, Conclusion, and References). 2000 words

Q: write report and clarify about the activities you carry out in the organization to manage Customer Relations Management (CRM) and its Impact on Customer Retention and use these answers below. Its about Ikea company

Also,

proposes a number of recommendations aimed at improving the management of customer relations with the company, so that the recommendations are innovative and include to modern activities on how to overcome the challenges faced by marketing activities.

1-The importance of CRM.

The CRM (Customer Relations Management) is a database that we use to record the data of our clients, whether it is contact details and addresses or complaints and inquiries. We use the CRM for several reasons but as a Customer Relations department, it is mainly used to track down the recurring issue and to prevent them from happening by tackling the root causes of the issue.

2-How the company manage the customer relationship management and which department is responsible for managing customer relationship management.

Regarding working with the COVID-19 situation, we did what the government requested from us. We followed the rules and regulation to prevent and to minimize the spread of the virus (Social distancing), by using contactless payments, introduced the click and collect service where customer bought the items online and they will visit the store parking to collect them by themselves.

3-How has the COVID-19 pandemic affected CRM and its impact on customer retention.

Regarding customer retention, the issue was recognized by the public opinion as a global crisis and that everyone is affected by it.

4-How did the company handle relationships with its customers during and after the Corona pandemic.

Customers were cooperative and understanding of the issues we faced and we, as IKEA, always tried our best to satisfy our customers because in our point of view customer satisfaction is the ultimate goal.