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Can anyone explain and help me with these questions?

[TOTAL 40 MARKS] SECTION B: Essay Questions Answer BOTH questions. On the table between you and the interviewers are two products the firm makes. An interviewer holds up a familiar product. This has always been our best seller. It has been around for a long time. Now its sales are going down! They hold up the other product. This is brand new, but it isn't doing so well. QUESTION TWO Describe the Product Life Cycle, the market conditions, and marketing mix strategies, at each phase. (10 Marks) QUESTION THREE Taking into account what you learned about the Product Life Cycle, the macro environment and micro (near) markets described in your assignments, your knowledge about segmentation, target market strategies, and the marketing mix, what is your advice for the firm to INCREASE sales of BOTH products? (30 Marks) [TOTAL 40 MARKS] SECTION C: Essay Questions Answer BOTH questions. You get the job! Now the company wants you to manage their marketing communications! QUESTION FOUR Explain what is meant by Integrated Marketing Communications. Describe the elements of the marketing communications process. (10 Marks) QUESTION FIVE Describe an IMC plan for the next two years for EITHER the product development OR the market development options you identified in your final MARK101 assignment. Take into account the target market you identified and their likely communication habits. (30 Marks)