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294 CHAPTER 6 THE BOTTOM-UP APPROACH TO PRICING P6.9 A 45-room resort hotel has three sizes of rooms, as follows: 15 singles at 150 square feet each 15 doubles at 220 square feet each 15 suites at 380 square feet each Occupancy is 80%. Demand for each type of room is about equal. The projected total sales revenue from rooms next year is $912,500. If average room rate were to be based solely on room size, what would the average room rate for each type of room be next year? P6.10 The Resolute Resort hotel currently operates at 75% occupancy, using a rack rate for all rooms of $60 and a marginal cost per room sold of $8. Calculate the occupancy figures for discount grid using discount per: centages of 5%, 10%, 15%, and 20%. P6.11 Motley Motel's potential average room rate is calculated to be $62. Assume that this motel had three market segments. Vacation travelers use 75% of the room nights and are charged 100% of the rack rate. Business travelers use 15% of the room nights and are charged 90% of the rack rate. Sports teams account for 10% of the room nights and are charged 80% of the rack rate. a. Calculate the room rate by market segment. b. Prove that your calculations are correct, assuming that total annual room nights are 7,300. P6.12 The Inviting Inn has 500 available guest rooms. For a certain week next month, the anticipated transient demand for rooms is as follows: Monday Tuesday Wednesday Thursday 200 200 200 200 100 50 50 Friday Saturday Sunday The Inviting Inn also has committed the following number of rooms for group sales during the same week: 200 200 300 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 300 100 100 100 294 CHAPTER 6 THE BOTTOM-UP APPROACH TO PRICING P6.9 A 45-room resort hotel has three sizes of rooms, as follows: 15 singles at 150 square feet each 15 doubles at 220 square feet each 15 suites at 380 square feet each Occupancy is 80%. Demand for each type of room is about equal. The projected total sales revenue from rooms next year is $912,500. If average room rate were to be based solely on room size, what would the average room rate for each type of room be next year? P6.10 The Resolute Resort hotel currently operates at 75% occupancy, using a rack rate for all rooms of $60 and a marginal cost per room sold of $8. Calculate the occupancy figures for discount grid using discount per: centages of 5%, 10%, 15%, and 20%. P6.11 Motley Motel's potential average room rate is calculated to be $62. Assume that this motel had three market segments. Vacation travelers use 75% of the room nights and are charged 100% of the rack rate. Business travelers use 15% of the room nights and are charged 90% of the rack rate. Sports teams account for 10% of the room nights and are charged 80% of the rack rate. a. Calculate the room rate by market segment. b. Prove that your calculations are correct, assuming that total annual room nights are 7,300. P6.12 The Inviting Inn has 500 available guest rooms. For a certain week next month, the anticipated transient demand for rooms is as follows: Monday Tuesday Wednesday Thursday 200 200 200 200 100 50 50 Friday Saturday Sunday The Inviting Inn also has committed the following number of rooms for group sales during the same week: 200 200 300 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 300 100 100 100