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You will select a new technological invention that has not yet entered the market and evaluate its market potential. Technological inventions may be selected from the MIT- Lemelson Awards, Time magazine inventions of the year, or an invention a student may desire to commercialize. Market potential must be grounded in existing marketing, entrepreneurship, strategic management, and financial theories and presented in a logical and cohesive argument. Each team should also identify ways, if possible, to increase the market potential of an invention and solicit funding from a venture capitalist. The paper should be between four to six pages.

Six (6) scores will be administered, based on

(a) the ability to identify a negative externality and its ethical implication to a chosen culture or society (b) your ability to both identify and integrate socio-economic or demographic elements that impact the market potential and specify the extent of impact

(c) the ability to place the innovation appropriately within the existing market space and environmental context

(d) the scope of and appropriate use of current marketing theory

(e) strategic management theory

(f) entrepreneurial theory and

(g) financial theory discussed in the course to evaluate market potential.