Please choose a customer segment: bullet points or full sentences are fine

1. Who is the customer segment youd like to focus on? (Example: Undergraduate students in the US)
2. What is the particular context you have in mind for this customer segment? (Example: Taking classes online).
3. Why do you care about creating value for this segment? (It could be because you are part of that segment, but that does not have to be the case.)
4. Based on what you imagine or know about the segment you're considering, what jobs is the customer trying to get done in the context youve identified? (Brainstorm at least 10 jobs, including functional, social, and personal/emotional.)
5. Based on what you imagine or know about the segment you're considering, what pains does the customer experience in the context? (Brainstorm at least 10 pains, including undesired outcomes, problems, and characteristics, obstacles, and risks associated with the context/jobs you have identified.)
6. Based on what you imagine or know about the segment you're considering, what gains do you envision the customer desiring? (Brainstorm at least 10 gains, including required, expected, desired, and even unexpected positive outcomes from the completion of the jobs you identified.) Remember, gains are not solutions, but the benefits that come from the solution.