Please choose one answer A, B, C, D, or E for each question.

Question 9 (1 point) Which of the following would be least likely to be used for mass selling? advertising public relations sales promotion O publicity O personal sellingQuestion 7 {1 point} A cereal brand uses a sponsorship at Tough Mudder to bring awareness to its new high-protein product. This is an example of 0 Segment marketing 0 Mass marketing 0 Customized marketing 0 Consumer-to-consumer marketing 0 None of them is true Question 8 {1 point) Which one is false about the Hierarchy of Effects? 0 This process is strictly sequential. 0 some of consumers defect from this process. 0 according to consumers' position in the process, communication strategy should be different 0 according to product types. some stage might be skipped 0 according to consumers types, this process should appear differently Question 5 (1 point) In the six Ms model of marketing communications, strategic intent refers to: O mission and money. market and media. O message and market. mission and market. All of the answers are correct.Question 10 (1 point} During the postpurchase stage of the consumer purchase decision process, __ plays a small role. 0 advertising 0 personal selling 0 sales promotion 0 public relations 0 direct marketing Question 6 (1 point) Which of the following statements about the advertising-to-sales ratio approach to budgeting for marketing communications is TRUE? It is reliable because it does not vary dramatically across product categories. O It can be calculated easily without having to analyze customers, competitors, and other contextual factors. O It is easy to use because revenue projections can be made without considering marketing support. It relies on projections of revenue and expenses. All of the answers are correct