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Marylin faces a problem which many businesses face with their employees, and the need to create incentives for them is crucial to maintain a friendly work environment and more importantly, retain staff.

In Marylin's case, one of the reasons to create such programs would be to retain her top talent (Workhuman, 2024), which in this case, would be the three long-standing employees. Retaining talent helps reduce turnover rates and increases loyalty, which should be a top priority for Marylin's situation.

There are many programs that incentivize employees, such as recognizing outstanding employees with rewards, offering them branded merchandise for free, or investing in workplace amenities (support for workers with children, catered meals) (Ganesan, 2025). However, since employees at Marylin's company seem to be frustrated overpay compensation and complaints from customers about unfriendly customer service, some incentives she may want to prioritize could include rewarding all employees with cash bonuses annually, creating performance based rewards, or providing career advancement pathways based on performance (Ganesan, 2025). In order to handle the unfriendly service to customers, small things such as acknowledging birthdays, creating milestone awards, catering a lunch every month, or even upgrading an employee's workstation (Ganesan, 2025) can go a long way in creating a friendlier environment for workers to welcome customers with open arms.