Please Comment On below:

Dirt Bikes: E-Commerce Portal

1. What data does the company have?
2. Who are the potential user groups and what information will they seek?
3. What internal systems and databases does Dirt Bikes likely have that might interface with the portal?
4. Is there an opportunity for knowledge management? How is knowledge management different from other information systems

Currently the Dirt Bike company already have data on all of their past customers, this may include staffing, distributors and suppliers. data such as; customers current and past purchases, identification information, secured payment methods, current addresses and passwords to access their individual accounts. The Potential user groups would include current and past customers as well seeking new customers through media advertisement. Encouraging current staff to share on their media outlooks and create incentives for bringing future customers. The information the user group would be seeking is past purchasing history, any available discount offered and seeing what new products are offered. These users may also be reading reviews and posting comments. Dirt Bikes has the reputation of being ran like a "family" oriented style business. Baring this in mind their internal systems and databases may include information from all past & current customers which would interface with the portal. This system allows the customer to view, browse, select at their own convenience. The customer would have the ability to update their vital contact information to ensure their selection arrive accordingly. Thus reducing overhead cost in the customer service department. Customer Relations could monitor their input for determining favorable products to complaints involving delivery and quality of content. The opportunity to use knowledge management at the Dirt Bike company does exist. Knowledge management is described as the efficient handling of information and resources within a commercial organization. Dirt Bikes company already utilizes this format by interacting with their staffing and customer base. They speak directly with their team using the current trends, likes and dislikes to build a stronger company. Knowledge management is different from other information systems due to the personal information data storage and feedback options. Information management concerns managing the organization's information resources to improve the performance of the organization, whereas knowledge management concerns the processes of creating acquiring, capturing, sharing and using knowledge to enable learning within the organization